The Marketing Environment: Economic Forces

Economic Forces

Economic forces that are  to social media marketing and could affect the successful completion of Duke’s objectives concerning the E-newsletter are almost non exsistent. With internet being a normal necessity for most households and businesses, there are few situations where information dispersed via email would be unattainable. The internet plays such a large role in current society that recession and prosperity have little to no effect on willingness to spend on internet service. This is all due to the fact that the E-Newsletter cost nothing and is acknowledged at the patient’s own willingness. Although it is important to pay attention to the economy and how it affects the number of new clientele social media marketing brings in, little stress should be put on establishing short term marketing objectives for the success of the E-Newsletter.