Addressing Social Responsibility

Addressing Social Responsibility

It is important for Duke Raleigh Hospital to address and make known the current social obligations for which they are fulfilling. By letting Patients know in a Bi-Weekly E-newsletter the charitable work and stable providing they are maintaining for their patients Duke is shining light on not only what they can give to their patients but also building trust on the base of Duke’s willingness to provide for its patients. Building trust opens doors to patients to establish comfort and familiarity with the hospital, which also provides grounds for patient loyalty. Including any current and relatable services to the community in the E-newsletter would bring awareness to how well Duke upholds their social responsibility and how serious Duke considers that responsibility. It is essential that 2-3 articles of charitable stories or community achievements be included in the magazine. The E-newsletter being a somewhat, “hook,” to bring in more subscribers, it is important to include brief summaries of social fulfillments in at least every other newsletter in order to spark interest into further research in the magazine. Social Responsibility is a large marketing tool for Duke because patients look to a hospital to take care of them when they are unable to take care of themselves. This portion of marketing allows Duke to constantly remind patients how important taking care of them is and how Duke is maintaining that responsibility. In turn for patients having long term loyalty to Duke Raleigh Hospital the favor should be returned as social responsibility to show appreciation for their trust. These perks and extras should be briefly noted in the E-newsletter but only on a monthly time scale.