Marketing
Objectives
§ Presenting
the right information that creates a comfort level for patients so that Duke
Raleigh Hospital is their first choice for medical concerns and knowledge
§ Provide
Useful health information to patients via the most accessible, reliable, and convenient
source possible.
§ To
educate the community, not only as individuals but also as a whole, of any health
information that may be useful to them.
§ Publish
information that is appealing to all genders while still maintaining the market
segment of “ heads of the households”
§ Using
the E-Newsletter to Create brand awareness in hopes to make Duke a household name.
§ Maintain
a consistency in the dates that the e-newsletter is sent which should be every
other week. This provides the patient space so that they don’t feel they’re
being pushed.
No comments:
Post a Comment