Addressing
ethics
Business
and marketing ethics are essential to the successful of a company’s
marketing pitch. Duke could utilize this by addressing things such as
participating in the green movement or acknowledging the use or non-use of
certain marketing windows. Things of this nature would mean paying close attention
to community event sponsorship and recognizing the causes that duke chooses to
support and brand. By showing and pointing out consistency of community
business relationships it shines light on the trust worthiness of Duke. By Presenting
this consistency with other businesses and marketing it through the web with
things such as the E-newsletter Duke is sending the message to other businesses
and competitors that the company is willing to work and cooperate to better the
community for its patients.
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