Marketing Executive Summary

The Marketing Executive Summary

Duke Raleigh Hospital is a place of medical research and home to many expert doctors. The goal of Duke Raleigh Hospital is to provide the uptmost passionate care to all its patients. In order to bring in and keep patients, the hospital has to use a particular set of marketing techniques in order to build patient loyalty. By using multimedia devices to expand the hospitals patient accessibility and involvement, Duke Raleigh Hospital is aiming to build a relationship with patients based on trust and compassion. Renovations of Duke’s Healthy focus e- newsletter could be the answer to reaching out, expanding, and stabilizing a new group of patients. Renovations including information on new research, insights into what can be found in the Healthy Focus magazine, along with personal anecdotes from current patients, and recognition of current supporters. It is important that all information presented by Duke’s social media marketing presents the positive outlook of Duke’s organizational culture. This includes Duke’s goals, rituals, norms, values, and beliefs. By marketing Dukes organizational culture it will be able to attract patients who share their common beliefs.