Marketing Environment: Technological Forces

Technological Forces

Technological forces play a significant role in Duke’s E-news marketing. Although, in the medical field, technology grows, improves and changes every day, as far as marketing purposes it is more important to acknowledge the technology changes in which the consumers are using. It is clear that Duke Raleigh hospital has already acknowledged the large increase in reliance on technology for communication and information. This is why E-newsletters are bound to be a successful marketing tool in today’s society. Examining how patients view and use the information that Duke provides can open doors to improve marketing productivity. For example, If numerical values concerning a 12 month time span start to show evidence that the E-newsletter is reaching out to more clientele then it would be imperative marketing decision to remove focus from a weaker and less successful marketing tool and place more on promoting the E-newsletter. Removing marketing tools would not be the most effective however by paying attention to the current technological forces in the community Duke will be able to maintain a strong and stable marketing plan.