Implementing the Market Plan

Marketing Implementation

Who? What? When?

Implementing this plan would require cooperation of multiple departments within Duke Raleigh Hospital. The marketing department should decide what information to put on the newsletter that meets all the market objectives previously discussed. This would require research and development to provide the most current research being done with in the hospital and explanation as to why it benefits the target market. Research would also help with the useful daily health information to include such as latest recommendations on how to lose weight, lower cholesterol, and decrease risk of diabetes ECT. As previously stated the help of a knowledgeable tech department is needed to ensure that things are easily accessible and to ensure that Duke is utilizing all electronic sources and social Medias in the most profitable way. To ensure that the information used is the most current there should be a weekly deadline. Assuming that the newsletter is sent out every other Monday, presenting a theme Monday afternoons for the upcoming newsletter would be ideal. Then setting a deadline for all information to be in hands of the marketing department by the end of the business day Wednesday would allow time Thursday for the marketing department to decide how the information should be marketed to the target market. Lastly, All information should be given to tech services by end of business day Thursday so that they are able to do all the graphic design work in preparation for Mondays delivery.