Sociocultural
Forces
The
main concern with the effects of sociocultural forces on Duke’s social media
advertising is to make sure that the E-newsletter is accessible and appealing
to patients of all demographics without offending any specific group. Any
graphics used on the E-newsletter should be appealing to all and include people
of all races. This will allow to Duke avoid upsetting potential and loyal patients
or possibly receiving legal consequences for being racially unfair. It would
benefit Duke to acknowledge the retirement of the baby boomer generation and
include information in the newsletter that is directed towards parents or grandparents.
For example, including an article in the newsletter concerning services
provided for senior citizens but directing the information towards their
children, who are more internet savvy, is more likely to promote loyal family business.
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